Privacy Policy

Your privacy is important to us. You may opt-out of messages in SMS using: STOP at any time. Emails you can click our unsubscribe link. Our full policy is below. Privacy Policy Last Updated APRIL 2023 

1.Overview

Our Company, REATA Tech, respects your privacy and is committed to protecting it through compliance with this Privacy Policy (“Privacy Policy”). This Privacy Policy describes how we collect and use your Personal Information when you visit our website or otherwise use the Platform as described further in the Terms of Service, and that you may provide in electronic messages to our business. Please read this Privacy Policy to understand our policies and practices regarding your Personal Information and how we will handle it. If you do not agree with our policies and practices, do not use the Platform. By accessing or using the Platform, you agree and consent to this Privacy Policy. Our business may change this Privacy Policy at any time, at its discretion. Your continued use of the Platform after we make changes is deemed to be acceptance of and consent to those changes, so please check the Privacy Policy periodically for updates. This Privacy Policy is subject to and governed by the Our business Terms of Service. The Services are part of the Platform and are described further in the Terms of Service.

2. The Types of Information That Our business Collects About You and How Our business Collects Information About You

Our business may collect two types of information from you when you visit the Platform: Personal Information and Non-Personal Information (collectively “Information”). “Personal Information” refers to data by which you may be personally identified, such as name, email address, employer, job title and department, and telephone number. “Non-Personal Information” means data that is about you, but does not identify you specifically. If you do nothing during your visit to our Platform but browse, read pages, or view content, we will gather and store information about your visit that does not identify you personally. We collect Information: Directly from you when you provide it to us. When you subscribe to a newsletter, create an account, make a purchase or request information from Our business, we will ask for things like your name, contact, billing, shipping and communication information, and account ID or credentials in order to fulfill your request. If you set up an appointment with us through the Platform, attend a trade show or event, or otherwise contact us, you may also voluntarily provide similar information. If you submit any Personal Information about other people to us or to our service providers, you are responsible for making sure that you have the authority to do so and to allow us to use their Personal Information in accordance with this Privacy Policy (for example, by You asking for their consent). From third parties. We obtain information through partners, vendors, suppliers and other third parties. The parties from whom we obtain information are typically corporate enterprises (although some may also be educational or public enterprises) and they may be located in any of the locations in which we do business. These enterprises largely fall into the following categories: Advertising and marketing companies, data set and information vendors, public database providers, social media platforms, partners, providers of products or services, hosts or vendors at events or trade shows, research partners, or enterprises that use Our business Services. We take steps to confirm that information we receive from these third parties has been collected with your consent or that these parties are otherwise legally permitted to disclose your Personal Information to us. We might also obtain information through a partner, or co-create datasets with a partner, as part of our business operations. This kind of data is used for work like improving the Platform and other Our business Services, enhancing existing products and developing new capabilities and features. In some cases we combine Personal Information about individuals that we receive from multiple sources, including directly collected from you or through your use of the Platform. Automatically as you navigate through the Platform or during the time in which you utilize our Services. We collect information about how you interact with the Platform through the use of cookies, pixel tags, and similar technologies. Please view our separate Cookies Policy for more information on our use of cookies and similar technologies, how you can manage cookies and how we respond to Do Not Track signals.

3. How Our business Uses Personal Information It Collects About You and the Purposes for the Collection and Use

We use Personal Information that we collect about you or that you provide to us for the following purposes: For Functionality and Development of the Platform and Our business Services. We use information to provide, offer, and personalize the Platform and other Our business Services provided to you. Some information, like your IP address, is used to communicate with your device to provide network connectivity, measure usage levels of the Platform, diagnose server problems and provide security features. Other business purposes that depend on use of your information include data analysis related to testing, modifying, improving or developing new products, services and technologies, and to identify trends. We use cookies to make our websites and the Platform operate, work more efficiently, and provide analytic information. Technologies similar to cookies, such as pixel tags are also used in connection with the Platform. For more information on our use of cookies, please read our Cookies Policy. For Customer Support, Platform Updating and Reporting. The Platform may use information to provide Our business with updates and reports, and to check that the Platform is working properly. Update functions may automatically check your system to see whether files need to be refreshed, updated, or modernized, in order to provide you with the up-to-date security, versions, features, options and controls associated with your systems or devices. We rely on information to analyze performance and improve and maintain the Platform. We also rely on Personal Information you provide to us to provide you with customer support for the Platform and other Our business Services, and to verify eligibility for promotional offers. For Business Operations. We use information to operate our business; for example, to perform accounting, auditing, billing, reconciliation, and collection activities. Other business purposes that depend on use of your Personal Information include crime or fraud monitoring and prevention, protecting our legal rights, and performing contractual obligations. We also use Personal Information to contact you to advertise, market and sell Our business Services in accordance with your communications preferences. To Communicate. We use contact information to send messages; to provide Our business Services; to respond to customer service requests; to provide alerts such as security updates or changes in our policies or about subscriptions that are ending; and

to send marketing or informational materials like newsletters or white papers, in accordance with your communication preferences. We occasionally conduct surveys, or do focused research or studies which may require you to voluntarily share Personal Information in order to participate.

These activities typically have additional notices that provide more information about the use of your Personal Information and to which you may be asked to consent. For Advertising and Marketing. We may use Personal Information collected from you, combined with information about what advertisements you viewed and other information we collect, to enable us to provide personalized content and to study the effectiveness of advertising and marketing campaigns. You may choose whether to allow or deny uses or sharing of your device’s location by changing your device settings, but if you choose to deny such uses or sharing, we may not be able to provide you with certain personalized Our business Services and content on the Platform. For Statistical Purposes to Improve the Platform. We may compile Platform statistics into traffic reports, which help Our business understand, anticipate, and respond to user needs. If we learn, for example, of heightened interest in certain aspects of the Our business Platform, we are likely to highlight that information on the Platform home page. This Information helps us create a better overall experience for Platform users.

LEGAL BASIS FOR OUR USE (APPLICABLE ONLY TO EEA AND UNITED KINGDOM VISITORS):

If you are in the European Economic Area or the United Kingdom, our legal basis for collecting and using the Personal Information described above will depend on the Personal Information concerned and the specific context in which we collect it. However, we will collect Personal Information from you only where we have your consent to do so, where we need the Personal Information toper form a contract with you, where we have a legal obligation to do so, orwhere the processing is in our legitimate interests (such as processing for administrative purposes, direct marketing, product development or improvement,preventing fraud or criminal acts and in support of information security) and not overridden by your data protection interests or fundamental rights and freedoms. If we ask you to provide Personal Information to comply with a legal requirement or to perform a contract with you, we will make this clear at the time of collection. We will also tell you whether the requirement for that information is mandatory and explain any consequences to you if you do notprovide the information. Similarly, if we collect and use your Personal Information based on our legitimate interests (or those of any third party), we will take reasonable steps to provide clear notice and describe our legitimate interests. Our business is the Data Controller of all Personal Information collected through the Platform in the EEA and the United Kingdom, except with respect to the Services (where Our business is the Data Processor) or where a supplemental Privacy Policy says otherwise. The contact details for Our business are set out in the "HOW TO CONTACT US” section. If you have questions about or need further information concerning the legal basis on which we collect and use your Personal Information for any specific processing activity, please contact us using the contact details provided under the “HOWTO CONTACT US” Section below. RETENTION OF YOUR PERSONAL INFORMATION:We will only retain your Personal Information for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements and for other purposes described in this Privacy Policy.We may retain your Personal Information for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you. To determine the appropriate retention period for Personal Information, we consider the amount, nature and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purposes for which we process your Personal Information and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements. In

some circumstances you can ask us to delete your data: see “YOUR LEGALRIGHTS” below for further information.And in some circumstances we will anonymize your Personal Information (so that it can no longer be associated with you) for research or statistical purposes,in which case we may use this information indefinitely without further notice to you.

4. How Our business Protects Your Information

The Platform is designed to provide reasonable and appropriate administrative, technical and organizational security measures to protect your Personal Information against risks such as temporary or permanent loss, destruction, and unauthorized or unlawful access,alteration, use or disclosure.We require our suppliers and vendors to apply similar protections when they access or use Personal Information that we share with them.Users of the Platform must also do their part in protecting the data, systems,networks, and service they are utilizing. No technology, data transmission or system can be guaranteed to be 100% secure.If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that your password to any Our business account has been compromised), please immediately notify us by contacting us using the instructions in the “HOW TO CONTACT US” section below.

5. When Our business Shares Your Information

We work through our affiliates to provide the Platform and other Our business Services.We also work with authorized suppliers and business partners.When we share your Personal Information with these companies, we put in place appropriate measures to limit the use of your information only for legal and authorized purposes that are consistent with this Privacy Policy, as well as appropriate confidentiality and security measures. We also share information with third parties for advertising and marketing; when required by law or to respond to legal process; to protect our customers; to protect lives; to maintain the security of the Platform; and to protect our legal rights.We may disclose Personal Information that we collect or you provide as described in this Privacy Policy: With Affiliates and Subsidiaries. For purposes limited to and consistent with this Privacy Policy. With Suppliers. Our authorized vendors and suppliers may require Personal Information to provide services we have contracted for, such as product delivery, website hosting, data analysis, IT services, auditing, or customer service. We use a wide variety of software and tools at Our business, and we process Personal Information using these tools as a regular course of business.Our contracts with suppliers and vendors include provisions to protect your Personal Information and limit its use. With Partners.We occasionally have relationships with third parties that are not suppliers or vendors but are working with us to offer certain opportunities such as marketing and similar promotions, to enable joint products or research studies,or to facilitate services on the

Platform.In

these cases, additional terms or Privacy Policies may be provided.For third parties or uses not described in this Privacy Policy, we share yourinformation only with a lawful basis to do so. For Advertising and Marketing.We share your information with our third party company partners to prepare anddeliver advertising and marketing content, to provide content services and toenable them to provide you with more personalized ads and to study theeffectiveness of our campaigns. In particular, we use third-party companies tocommunicate regarding goods and services that may be of interest to you, inaccordance with your

preferences.You

may receive this content by a variety of means such as email, phone or whenyou access and use the Platform or other Our business Services, and otherwebsites.Content may be based on information obtained, for example, through priorpurchases or transactions, through your device’s physical location, throughinformation about what advertisements and content you have viewed, or throughcookies and similar technologies relating to your access to and use of thePlatform and other websites. Please read our Cookies Policy for moreinformation. You can choose whether to allow or deny uses and/or sharing ofyour device’s location by changing your device settings, but if you choose todeny such uses or sharing, our partners may not be able to provide you with theapplicable Platform Services and content. Our business does not share yourPersonal Information with non-affiliated third parties for their ownadvertising or marketing use without your permission. Sales, Mergers &Acquisitions.We may disclose Personal Information as part of a contemplated or actualcorporate transaction such as a reorganization, merger, sale, joint venture,assignment, transfer or other disposition of all or any portion of ourbusiness, assets or stock (including in connection with any bankruptcy orsimilar proceedings). With Your Consent.Our business may disclose your Personal Information to any other person orentity where you consent to the disclosure. For information about how todecline our advertising and marketing, please see the section entitled"Your Choices & Rights" below.We also share non-personally identifiable information, such as anonymized oraggregated information, with suppliers for purposes such as analysis,identifying trends in the areas of our products and to help research anddevelop new Our business Services. Our business does not sell any of yourPersonal Information.

6. YOUR LEGAL RIGHTS

Our business respects your rights inhow your Personal Information is used and shared. You may request access orcorrections to your personal data and make choices about the kinds of marketingmaterials you receive (or choose not to receive marketing from Our business atall).If you are in Europe, you may have additional rights under the GDPR.Additional choices and rights may be available to you depending on which Ourbusiness Services you use.Access, Correction to or Deletion of Your Information.If you would like to correct or update your Personal Information, or to requestaccess to or deletion of your Personal Information, you may contact us byvisiting the Platform or by using the contact details provided under the “HOWTO CONTACT US” section below.If you request a change to or deletion of your Personal Information, pleasenote that we may still need to retain certain information for recordkeepingpurposes, and/or to complete any transactions that you began prior torequesting such change or deletion (e.g., when you make a purchase or enter apromotion, you may not be able to change or delete the Personal Informationprovided until after the completion of such purchase or promotion). Some ofyour information may also remain within our systems and other records wherenecessary for compliance with applicable law. At your request and where the lawrequires us to do so, we will confirm what Personal Information we hold

aboutyou.You

may also have a legal right to obtain a copy of your Personal

Information.You

can make such a request by making a written request in one of the waysdescribed in the “HOW TO CONTACT US” section below.We may charge a processing fee for this service where permitted by law and wewill require evidence of your identity before fulfilling your request. DataPrivacy Rights Specific to Individuals inthe European Economic Area or the United Kingdom.If you are in the EEA or the United Kingdom, you can object to processing ofyour Personal Information, ask us to restrict processing of your PersonalInformation, or request portability of your Personal

Information.You

can exercise these rights by making a written request in one of the waysdescribed in the “HOW TO CONTACT US” section below. Similarly, if we havecollected your Personal Information with your consent, you can withdraw yourconsent at any time.Withdrawing your consent will not affect (1) the lawfulness of any processingwe conducted prior to your withdrawal, or (2) processing your PersonalInformation under other legal bases. If you believe we are using your PersonalInformation in a way that is inconsistent with this Privacy Policy or for moreinformation about your rights, contact your local data protection authority.Advertising and Marketing Choices.We give you many choices regarding our use and disclosure of your PersonalInformation for advertising and marketing

purposes.You

may access or update your contact details and modify your communicationpreferences by using one of the methods provided under the “HOW TO CONTACT US”section below.Please also note that if you choose not to receive marketing communicationsfrom us, we may still send you communications related to your products or thePlatform, such as information about a security update, service issue or productdelivery.Some advertising content is delivered through the Platform’s use of cookies andsimilar technologies.Our Cookies Policy includes more information on Our business’s use of suchtechnologies and how you can manage or decline their use.

7. Information From Children

We do not knowingly collect, use, or discloseInformation from children under 16.If we learn that we have collected the Personal Information of a child under16—or the equivalent minimum age depending on the jurisdiction, such as 13 inthe United States per the Children’s Online Privacy Protection Act—we will takesteps to delete the information as soon as possible.If you are under 16, do not provide any Information about yourself to Ourbusiness, including your name, address, telephone number or email address. Ifyou become aware that Information of a child under 16 years of age has beenprovided, please use one of the methods provided under the “HOW TO CONTACT US”section below.

8. Links to Other Websites and Services

We are not responsiblefor the practices employed by websites or services linked to or from thePlatform, including the information or content contained therein.This Privacy Policy does not address, and we are not responsible for, thepolicies and practices of third parties or other organizations that are notoperating on Our business’s behalf, including policies and practices related toprivacy and security, data collection, processing, use, storage, anddisclosure.This includes: (a) any third party operating any site or service to which thePlatform links – the inclusion of a link on the Platform does not implyendorsement of the linked site or service by us or by our affiliates; or (b)any app developer, app provider, social media platform provider, operatingsystem provider, wireless service provider or device manufacturer (such asFacebook, Apple, Google, Microsoft, LinkedIn, etc.) - including any PersonalInformation you disclose to other organizations through or in connection withthe Platform or other Our business Services.

9. Do Not Track

Some browsersincorporate a "Do Not Track" (“DNT”) feature that, when turned on,signals to websites and online services that you do not want to be

tracked.At

this time, the Platform does not respond to DNT signals.

10. CaliforniaPrivacy Rights

This section is addressed to California residents only andprovides more information about your rights under the California ConsumerPrivacy Act or “CCPA” (California Civil Code Section 1798.100 et seq.), asamended, and how Our business processes California residents’ PersonalInformation in compliance with the CCPA. Subject to certain exceptions, theCCPA grants to California residents the rights to: be notified about thecollection, use, disclosure, sale or sharing of their Personal Information;request access to, deletion of, or correction of their Personal Information;request to opt out of the “sale” or “sharing” of Personal Information (wheresuch information is sold or shared); limit the use or disclosure of SensitivePersonal Information (as defined under CCPA); and to not be discriminatedagainst for exercising such rights. Our business does not sell your PersonalInformation.If you wish to exercise your right to opt-out of Our business using yourPersonal Information for cross-contextual targeted advertising purposes (called“sharing” under the CCPA), you may do so by using the details in the “HOW TOCONTACT US” section or the appropriate withdrawal mechanism provided to you ator clicking on the “Do Not Share My Personal Information” link at the

Platform.You

can request access to, correction of or deletion of your PersonalInformation by using the details in the “HOW TO CONTACT US” section.If you request a deletion of your Personal Information, please note that Ourbusiness may still need to retain certain information for recordkeepingpurposes, to complete any transactions that you began prior to requesting suchdeletion, to comply with applicable law, or for other purposes permitted byCCPA.If you submit a request to exercise rights under CCPA, Our business will askyou to provide certain information to verify your identity.This information will depend on your prior interactions with Our business andthe sensitivity of Personal Information at issue.If Our business denies your request, we will explain why. You can designate anauthorized agent to make a request under the CCPA on your behalf in certaincircumstances. If you use an authorized agent for this purpose, Our businessmay ask you to verify your identity or that you provided the authorized agentsigned permission to submit a request under the CCPA.If you provide an authorized agent with power of attorney pursuant to ProbateCode sections 4000 to 4465, it may not be necessary to perform these steps and Ourbusiness will respond to any request from such authorized agent in accordancewith the CCPA. The Privacy Policy describes the categories of PersonalInformation that Our business collects and how Our business uses such PersonalInformation. If Our business collects Sensitive Personal Information, we limitour use of the Sensitive Personal Information to uses: (1) you have authorized,(2) that are required to fulfill your requests for goods or services, or (3)that are otherwise allowed by the CCPA or required by other laws orregulations. The categories of Personal Information collected from Californiaresidents over the preceding 12 months and Our business’s applicable retentionperiods include: Personal Information Category Retention Period BusinessPurpose Sold or Shared Identifiers (such name, address, IP address, email,etc.) See Section 3 of Privacy Policy: “Retention of Your Personal Information”See Section 3 of Privacy Policy No Commercial information (such as products orservices purchased, obtained, or considered, or other purchasing or consuminghistories or tendencies, etc.) See Section 3 of Privacy Policy: “Retention ofYour Personal Information” See Section 3 of Privacy Policy No Internet or othersimilar network activity (such as information on a consumer’s interaction witha website, application, or advertisement, etc.) See Section 3 of PrivacyPolicy: “Retention of Your Personal Information” See Section 3 of PrivacyPolicy No

11. International Compliance

Our business is a global company with itsheadquarters in the United

States.As

such, we may transfer your Personal Information between the United Statesand our affiliates and business partners in other countries.We may also transfer your Personal Information to our third party serviceproviders, who may be located in a different country to you. Our businesstransfers information internationally in order to operate efficiently, toimprove performance, and to create redundancies to protect information in theevent of an outage or other

problem.In

so doing, we will process your Personal Information in a way that meets thecommitments of this Privacy Policy and complies with the law wherever wetransfer it. Whenever Our business transfers Personal Information beyond thecountry of origin, we will do so in accordance with applicable laws.For Personal Information originating in the European Economic Area (EEA) or theUnited Kingdom (“UK”) that is transferred to a Our business entity outside theEEA or UK that does not have an “adequate level of protection” as determined bythe European Commission, it does so on the basis of multiple lawful measures,such as contracts that include the EU or UK standard contractual clauses, toprovide appropriate safeguards for the Personal Information we transfer.

12.How

To Contact Us About This Privacy Policy

To ask questions about this Privacy Policy and our privacy practices, please contact us.